SAN FRANCISCO – With a magnificent view of the early morning San Francisco skyline from the 32nd floor of the Westin St. Francis, Paul Cheng, CEO, chief scientific officer and founder of Hong Kong-based Bio-Cancer Treatment International Ltd., kicked off the emerging markets track of the J.P. Morgan Healthcare conference last week with a talk about how his little company is aiming big guns at hepatitis B-induced hepatocellular carcinoma (HCC) – the third leading cause of cancer death in China.