Jun Bao, senior vice president and chief business officer of Shenogen Pharma Group, begins nearly every presentation about the company with a slide that features strikingly different images. At the top is a simple photo of the ubiquitous Epimedium wushanense, commonly known as horny goat weed, a hardy perennial that grows mainly in China and has been widely used in traditional Chinese medicine (TCM) as an aphrodisiac and a treatment for erectile dysfunction. Shenogen's lead molecule, icaritin, is derived from the plant.