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Home » Panasonic to sell hearing aids to U.S. golden boomer market
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Panasonic to sell hearing aids to U.S. golden boomer market

April 16, 2010
By Lynn Yoffee
Jan. 1, 2011 will mark the era of the golden boomers, when they officially start to retire. This massive generation is getting older and along with that comes the decline of health, which presents opportunities for many companies to target with new product offerings. Consumer electronics giant Panasonic (Osaka, Japan) sees just such an opportunity to be part of that golden age and has decided to enter the hearing care business in the U.S. market. (Medical Device Daily)
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