In its annual top health industry issues of 2015 report, PricewaterHouseCoopers (PwC; New York) PwC's Health Research Institute (HRI) said it anticipates that the $2.8 trillion U.S. healthcare sector will start feeling like a true market. HRI's report explores several trends that are expected to shape the sector in 2015, including the expansion of do-it-yourself healthcare, how industry will adapt to the newly insured, and consumers' competing desires for convenience and privacy. Top health industry issues of 2015 include insights from a survey of 1,000 U.S. consumers and interviews with health industry leaders.