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See today's BioWorld MedTech
Home » The Ps and Qs of challenging a market leader
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The Ps and Qs of challenging a market leader

June 12, 2025
By Annette Boyle
Med-tech veterans advised companies looking to launch new products in fields with dominant players to mind their 'Ps and Qs,' but not the ones your mother drilled in childhood. Rather than good manners, they urged competitors attending Device Talks Minnesota to ensure they had the right people, product, proof, pace and quality control.
BioWorld MedTech Cardiovascular U.S.

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